Multi-family housing locations are always looking for ways to improve the curb appeal and overall atmosphere surrounding their apartments or condos. Few things can have as strong an effect as adding a community fitness center to your list of features.
Apartment gyms are places where people can go to focus on their health, interact with others, make new friends, and even find workout buddies. These are just a few of the benefits that will improve the feeling within your community and bring more potential tenants through your doors.
Let’s take a quick look at a few more perks to adding this popular amenity to your location.
Residents Want Them
First and foremost, it’s important to know that your future tenants will be keeping an eye out for a workout area when looking at your website or visiting the community.
According to the National Apartment Association, community fitness centers are still considered a “must have” for apartments and condos all across the country. They consistently rank among the top five amenities residents look for when touring potential living spaces. Tenants love the perks that come with an apartment gym including:
- 24-hour access to the workout equipment
- A free option where they don’t have to pay $100 or more each month
- The convenient location right next to their home
Going one step further, Property Manager Insider has also said residents are even more interested when the fitness center offers state of the art equipment, as well as scheduled fitness classes.
Competitors Have Them
If you look at your competitor listings, odds are you’ll see a trend of community gyms showing up more often among amenity descriptions. Their importance is instantly recognized as this specific community feature usually shows up within the first three bullet points on the feature list.
Reverting back to potential tenants, this becomes an essential tactic to use as part of your marketing strategy. Use photos or videos of the gym space to promote it even more and attract additional attention.
Showing you care about the health and wellness of your residents will be considered an added benefit to anyone who takes a tour of your multi-family location, setting you apart from the competition.
Boosted Property Value
Whether you are interested in selling your property in the future or simply looking for investors, adding a gym to your apartment complex can tremendously increase not only the aesthetic appeal but also the overall property value.
Individuals who may be looking at purchasing your location in the future will understand that more than 80% of people want a fitness center in their local community. They will want to ensure there is enough leverage to maintain strong resident retention numbers month after month.
Add This Amenity Today!
Are you ready to get more people looking at your multi-family property by adding a community fitness center? Learn more about how fitness equipment can instantly improve your location’s curb appeal by giving us a call today at (877) 344-3368.